POSITION SUMMARY

POP seeks to hire an experienced, tech-savvy, and creative professional to contribute to the organization’s online and media presence. The position includes day-to-day content creation for the organization’s social media channels (Facebook, Instagram, website) and bulk email communications. This individual will also serve as an in-house graphic designer, creating print and digital assets such as programs, advertisements, postcards, and more. The Digital & Social  Media Coordinator will develop and implement strategic campaigns, work collaboratively with POP’s PR team, and organize cross-promotional partnerships with other organizations in order to attract new followers, sell tickets, and build brand awareness for POP.

 

The successful candidate will have graphic design fluency (Adobe Suite or similar), demonstrated knowledge of social media platforms, aptitude for marketing and communications, ability to demonstrate engagement via social media analytics, and awareness of best practices as they evolve.

 

The Social Media & Digital Marketing Manager will report to the Executive Director and the Founding Artistic Director. This is a Part-Time position (20-25 hours per week) at $22.50/hr.

 

RESPONSIBILITIES:

 

DESIGN

• Design powerful and engaging social media content with on-brand imagery

• Design other print and digital assets as needed (programs, flyers, season artwork, etc)

 

MARKETING & COMMUNICATIONS

• Design and write copy for e-blasts via Neon CRM on a regular basis

• Execute email and social media cross-promotions with other organizations

• Collaborate with POP’s PR team on marketing campaigns, as needed

• Create social media reels, content, and ads for institutional & production marketing

• Update and manage content for the POP website

 

STRATEGY

• In partnership with the Founding Artistic Director & Executive Director, map out a comprehensive social media marketing plan to engage followers and expand our audiences

• Develop messaging to POP’s desired constituencies to engage those audiences

• Manage reporting and analytics for all social channels and website

• Work with the livestream team to promote events

• Other responsibilities as needed

 

PRODUCTION

• Attend at least one rehearsal of each production to capture behind-the-scenes footage for email and social media

• Be on site for all mainstage performances to capture and create real-time social media content

• Attend weekly staff meetings over Zoom, with occasional in-person meetings

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PREFERRED QUALIFICATIONS

• Knowledge of the Opera, Classical Music, and performing arts scene in Los Angeles

• Extensive experience with graphic design (Adobe Suite or similar)

• Experience with Wix or similar web hosting platform

• Proven success as a digital marketer with experience using social media platforms

• Video production experience helpful but not required

• Excellent copy writer, editor, and proofreader

• Understanding of SEO & data analytics for web and socials

• Understanding of paid digital advertising (Meta and Google)

• Extensive experience building and maintaining a robust follower base

• Flexible, creative, adaptable, and highly organized

 

Salary: Part-Time Employee (20-25 hours per week) $22.50/hr. Hours could increase, as needed and approved by the Executive Director.

 

How to Apply

Please email a cover letter, resume, and graphic design work samples to kpowers@pacificoperaproject.com no later than July 31, 2024.​ 

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POP believes that the most marginalized people in society — including people of color, women and LGBTQ people — must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

 

EQUAL OPPORTUNITY EMPLOYER